About Me
Born and raised in East LA, I blend strategy with storytelling to build digital campaigns rooted in community and culture. I recently earned my Master of Science in Digital Social Media from USC Annenberg, where I deepened my work at the intersection of media, people, and purpose.
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Featured Portfolio Projects
I’m proud of my work, not just because of the outcomes, but because of the stories, strategy, and community behind each project. These featured pieces reflect the kind of communicator I strive to be: intentional, creative, and rooted in purpose. From organizing campaigns to social media strategy, each project has challenged me to grow and tell meaningful stories in a way that resonates.
USC Annenberg Center for Third Space Thinking
At Third Space Thinking, I led strategic content and digital engagement efforts that transformed the Center’s online presence. I drove a 107,000% increase in digital reach by designing cross-platform campaigns, producing 20+ multimedia assets monthly, and writing high-impact blogs, newsletters, and funding proposals. I crafted brand-aligned copy across websites and social media, revitalized visibility for key programs. My role bridged strategy, creativity, and operations—all while ensuring inclusive, mission-driven storytelling rooted in the Center’s DEI values.
World Bank Annenberg Summer Institute
At the intersection of global development and strategic communication, I supported the planning and execution of the World Bank-Annenberg Summer Institute. I coordinated logistics and cross-cultural communications for participants from 20+ countries, developed inclusive storytelling content, and produced digital assets to boost program engagement. From managing day-to-day operations to creating marketing collateral and maintaining the program website, I helped amplify the Institute’s reach while ensuring a seamless, accessible experience for global attendees.
Elemental Breath LA
At Elemental Breath LA, I led a digital refresh that significantly expanded the brand’s online footprint—driving a 3,600% increase in Instagram reach. I created over 200 pieces of original content, redesigned the brand’s visual identity, and executed full-scale audits to boost consistency and retention. I quickly mastered Meta Business Suite to optimize workflows and stay ahead of platform changes. By blending strategy with creativity, I helped shape a content ecosystem that resonated with wellness-driven audiences and supported long-term growth.
LEEAF (Leading for Equity in Entrepreneurship Accelerator & Fellowship)
As a LEEAF Fellow, I participated in digital storytelling and media campaigns that elevated narratives of entrepreneurship, equity, and innovation. I worked closely with startup leaders to develop business development materials and investor-facing content, supporting growth and funding goals. Through strategic digital advertising and messaging, I expanded organizational reach while shaping media strategies rooted in social impact and community connection. Mentorship and iterative feedback loops strengthened my communication skills and allowed me to contribute meaningfully to team performance and mission-driven outcomes.