Elizabeth Cruz Garcia

Graduate Student

Master of Science - Digital Social Media

University of Southern California

Los Angeles, CA

https://www.linkedin.com/in/elizabethgcruz/

・。. 𖦹:･ﾟ⋆｡°✧˚ ༘ ⋆｡ ˚

About Me

I am continuing my educational endeavor by attending the University of Southern California Annenberg School of Communication and Journalism to receive a Master of Science in Digital Social Media, highlighting social media work to immerse myself in the social media stratosphere.

My attention to detail, willingness to learn, and passion for building a sense of community in all programs or organizations I participate in have led me to join programs and organizations that align with my personal and professional goals.

Education

August 2023 - Current

August 2019 - May 2023

September 2015 - June 2019

University of Southern California
Master of Science - Digital Social Media

Relevant Coursework:

Managing Technologies for Digital Media
Introduction to Digital Social Media
Copywriting and Creativity
Analytics and Research Methodology

California State University, Los Angeles
Bachelor of Arts - Communications Option: Mass Communications (Advertising & Public Relations)
Minors: Social Media & Sustainability Marketing

Relevant Coursework:

Principles of Marketing
Advertising Communication
Principles & Practice of Public Relations
Introduction to Social Media Marketing
Content Marketing for Social Media
Community-Based Social Marketing
Social Media Marketing Strategy
Sustainability Marketing

Woodrow Wilson Senior High School
High School Diploma

Organizations:

Occidental College Upward Bound
International Baccalaureate Diploma Programme
InnerCity Struggle - United Students Committee
Law Magnet Progam

Work Experience

Oct 2024 - Present

February 2022 - August 2022

July 2021 - August 2022

USC Annenberg Center for Third Space Thinking
Student Intern

Craft compelling blogs, newsletters, proposals, and stakeholder correspondence to communicate the Center's mission and initiatives effectively.
Develop and produce multimedia content tailored to engage diverse audiences across platforms.
Maintain and update content for two key websites, ensuring accuracy and relevance.
Create dynamic social media content for LinkedIn, Instagram, Facebook, YouTube, and Twitter, increasing the Center's digital footprint.
Support training programs for communication professionals and global executives, helping enhance their strategic communication skills.

Elemental Breath LA
Student Intern

Tracked web analytics across Instagram, achieving 30,964 accounts reached (a 3,600% increase), 1,317 profile visits (a 287.4% increase), and 120 new followers.
Managed the business's social media presence by creating over 200 graphics, evergreen content, and reusable templates.
Quickly mastered Meta Business Suite and adapted seamlessly to dynamic situations, demonstrating a strong ability to learn new tools and technologies efficiently.
Authored blog posts, strategically scheduled and posted content, conducted in-depth competitor analysis, redefined brand identity, and performed comprehensive audits of business websites and social media.
Developed and executed a targeted Instagram social media strategy, enhancing brand clarity and increasing customer engagement with more tailored, favorable content.
Managed and scheduled content across multiple social media platforms, maintaining consistent audience engagement and interaction.
Created and implemented a cohesive new brand identity, applying it across all social media channels to strengthen brand consistency and recognition.

LEEAF (Leading for Equity in Entrepreneurship Accelerator & Fellowship)
Student Fellow

Developed the ability to communicate confidently with superiors, peers, and subordinates.
Gained expertise in formulating goals and creating actionable plans to achieve them.
Excelled in creative thinking and problem-solving, essential for innovative business growth.
Utilized constructive criticism to improve performance and outcomes continuously.
Built high-value networks rooted in emerging visions of economic justice, essential for career success and community-wide economic revitalization.
Acted as an intrapreneur, partnering with business leaders to drive growth and gain capital and skills for business development.
Excelled in creative problem-solving to develop engaging social media content and strategies.
Built high-value networks that contributed to increased social media reach and engagement.

Skills

01.

Social Media Management

02.

Content Marketing

03.

Content Creation

04.

Copywriting

05.

Brand Identity

Find Me Here!